Effects of Sale Promotions on the Purchase Intentions Held Towards Beauty and Cosmetic Products Available Via Cross-Border E-Commerce
The purpose of this research is to study the effects of sale promotions in cross-border e-commerce (CBEC) on the purchase intentions held towards beauty and cosmetic products. Sale promotions analysis considers different sale promotion type – including flash sales, free shipping, online coupons/coup...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2020
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| Online Access: | https://eprints.nottingham.ac.uk/62457/ |