Understanding the Dimensions of Entrepreneurial Marketing for Startups in Developing Economies

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Understanding the Dimensions of Entrepreneurial Marketing for Startups in Developing Economies

The concept of Entrepreneurial Marketing emerged to bridge the gap between entrepreneurship and marketing, and this concept has developed rapidly in the last decade. Although several studies have explored the dimensions of entrepreneurial marketing, yet these studies rarely considered startups. Sinc...

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Bibliographic Details
Main Author:	Deepta, Aqib Wassy
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2020
Subjects:	Entrepreneurial Marketing
Online Access:	https://eprints.nottingham.ac.uk/62409/

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