Understanding the Dimensions of Entrepreneurial Marketing for Startups in Developing Economies
The concept of Entrepreneurial Marketing emerged to bridge the gap between entrepreneurship and marketing, and this concept has developed rapidly in the last decade. Although several studies have explored the dimensions of entrepreneurial marketing, yet these studies rarely considered startups. Sinc...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2020
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| Online Access: | https://eprints.nottingham.ac.uk/62409/ |