The Motivations and Impact of Social Media Adoption on Millennial Saudi Entrepreneurs in Hospitality Sector
The dynamic evolution of social media transformed different dimensions in individuals’ lives. Universally, it became a multi-purpose channel to seek information, communicate with others and create entrepreneurial businesses. In Saudi Arabia, entrepreneurship is thriving particularly following the in...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2020
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| Online Access: | https://eprints.nottingham.ac.uk/62260/ |