An Exploration of the Growth Strategies of Small and Medium Technology Start-Up Companies in China

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An Exploration of the Growth Strategies of Small and Medium Technology Start-Up Companies in China

This study aimed to explore the growth strategies used by small and medium sized technology start-up companies in China to acquire customers. This was to determine how Chinese technology start-ups identify customer acquisition strategies and the ways in which they apply them to their business. A qua...

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Bibliographic Details
Main Author:	Cai, Jiaqi
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2020
Online Access:	https://eprints.nottingham.ac.uk/62238/

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