An Exploration of the Growth Strategies of Small and Medium Technology Start-Up Companies in China
This study aimed to explore the growth strategies used by small and medium sized technology start-up companies in China to acquire customers. This was to determine how Chinese technology start-ups identify customer acquisition strategies and the ways in which they apply them to their business. A qua...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2020
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| Online Access: | https://eprints.nottingham.ac.uk/62238/ |