The Motivation of Independent Value Creation by Fans of ‘Fostered Idols’ in China

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The Motivation of Independent Value Creation by Fans of ‘Fostered Idols’ in China

Value creation is an important subject in marketing research and practices. Scholars have noticed the changes in the role that companies and consumers play in value creation process, and defined the value creation behaviour carried out by customers spontaneously without the participation of companie...

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Bibliographic Details
Main Author:	Zhang, Yue
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2020
Online Access:	https://eprints.nottingham.ac.uk/62070/

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