The Motivation of Independent Value Creation by Fans of ‘Fostered Idols’ in China
Value creation is an important subject in marketing research and practices. Scholars have noticed the changes in the role that companies and consumers play in value creation process, and defined the value creation behaviour carried out by customers spontaneously without the participation of companie...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2020
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| Online Access: | https://eprints.nottingham.ac.uk/62070/ |