The role of influencers on the fashion purchase intention of China Generation Z consumers

The role of influencers on the fashion purchase intention of China Generation Z consumers

As social media is becoming more common, social media has grown a part of life for Generation Z, born into the rapid development of network technology. Therefore, social media has displayed a vital marketing platform for fashion brands and marketers, while influencers in social media have become an...

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Bibliographic Details
Main Author: ZHU, JIAQI
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2020
Online Access:https://eprints.nottingham.ac.uk/61965/

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