The role of influencers on the fashion purchase intention of China Generation Z consumers
As social media is becoming more common, social media has grown a part of life for Generation Z, born into the rapid development of network technology. Therefore, social media has displayed a vital marketing platform for fashion brands and marketers, while influencers in social media have become an...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2020
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| Online Access: | https://eprints.nottingham.ac.uk/61965/ |