Decision-making for high-involvement products: Topic modelling using online reviews

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Decision-making for high-involvement products: Topic modelling using online reviews

High-involvement products require a complex decision-making process. Automobiles require time and effort and a financial budget to purchase, requiring the consideration of diverse characteristics of the vehicle before purchase. Research in this area has focused primarily on finding the most signific...

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Bibliographic Details
Main Author:	Lee, Chanyoung
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2020
Online Access:	https://eprints.nottingham.ac.uk/61780/

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