Decision-making for high-involvement products: Topic modelling using online reviews
High-involvement products require a complex decision-making process. Automobiles require time and effort and a financial budget to purchase, requiring the consideration of diverse characteristics of the vehicle before purchase. Research in this area has focused primarily on finding the most signific...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2020
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| Online Access: | https://eprints.nottingham.ac.uk/61780/ |