The Instagram Aesthetic: Exploring the relationship between colour and consumer engagement amongst social media's beauty brands

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The Instagram Aesthetic: Exploring the relationship between colour and consumer engagement amongst social media's beauty brands

Literature within colour psychology has shown how colour has the power to elicit a range of affective responses and emotion in consumers. Marketing applications typically focus on how colour can influence responses to advertisements, products and e-commerce sites. However, marketing scholars are yet...

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Bibliographic Details
Main Author:	Flower, Rachel
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2020
Online Access:	https://eprints.nottingham.ac.uk/61714/

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