The Instagram Aesthetic: Exploring the relationship between colour and consumer engagement amongst social media's beauty brands
Literature within colour psychology has shown how colour has the power to elicit a range of affective responses and emotion in consumers. Marketing applications typically focus on how colour can influence responses to advertisements, products and e-commerce sites. However, marketing scholars are yet...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2020
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| Online Access: | https://eprints.nottingham.ac.uk/61714/ |