An evaluation of luxury consumers’ pre-purchase information search and shopping preference between physical and online stores: a Singapore study

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An evaluation of luxury consumers’ pre-purchase information search and shopping preference between physical and online stores: a Singapore study

The e-retail landscape has opened endless possibilities of virtual opportunities. Luxury brands have traditionally used physical stores to sell their luxury products but in a modernised world, e-commerce has demanded change in the commercial landscape. As consumers are the main drivers in the retail...

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Bibliographic Details
Main Author:	Chen, Sabrina Hui Ping
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2021
Subjects:	luxury goods consumer behaviour channel choice online stores physical stores
Online Access:	https://eprints.nottingham.ac.uk/61575/

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