An evaluation of luxury consumers’ pre-purchase information search and shopping preference between physical and online stores: a Singapore study
The e-retail landscape has opened endless possibilities of virtual opportunities. Luxury brands have traditionally used physical stores to sell their luxury products but in a modernised world, e-commerce has demanded change in the commercial landscape. As consumers are the main drivers in the retail...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2021
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| Online Access: | https://eprints.nottingham.ac.uk/61575/ |