Understanding factors affecting the purchase intentions of non-muslim in east Malaysia

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Understanding factors affecting the purchase intentions of non-muslim in east Malaysia

The purpose of this study is to understand the underlying factors affecting the intentions of purchase of the non-Muslim in East Malaysia. Quantitative research method was chosen and data were collected through structured questionnaires. The sample data was tested by using SPSS software package. Thi...

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Bibliographic Details
Main Author:	Akang, Joy Samantha
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2021
Subjects:	trust halal industry non-Muslim consumers attitude subjective norm perceived behavioural control religion marketing moderator
Online Access:	https://eprints.nottingham.ac.uk/61520/

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