Understanding factors affecting the purchase intentions of non-muslim in east Malaysia
The purpose of this study is to understand the underlying factors affecting the intentions of purchase of the non-Muslim in East Malaysia. Quantitative research method was chosen and data were collected through structured questionnaires. The sample data was tested by using SPSS software package. Thi...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2021
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| Online Access: | https://eprints.nottingham.ac.uk/61520/ |