Behavioural intention with respect to unit trust investment decision: the influence of perceived utilitarian and hedonic product benefits
This study purports to empirically investigate the influence of utilitarian and hedonic benefits on behavioural intention with regards to unit trust investment within the Malaysian context. This study builds on previous works on utilitarian versus hedonic considerations. Due to the study explorat...
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| Format: | Thesis (University of Nottingham only) |
| Language: | English |
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2020
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| Online Access: | https://eprints.nottingham.ac.uk/60995/ |