Representation of women in advertisements in Arabic and English magazines: a multimodal critical discourse approach
This thesis is concerned with investigating the representations of ideal femininity in cosmetics’ advertising discourse in two versions of ELLE print magazine, ELLE ARABIA and ELLE UK. It also aims at examining the linguistic and semiotic persuasive strategies advertisers employ to construct such id...
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| Format: | Thesis (University of Nottingham only) |
| Language: | English |
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2020
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| Online Access: | https://eprints.nottingham.ac.uk/60792/ |