The relationship between social customer relationship management (CRM) and customer engagement: an exploratory study

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The relationship between social customer relationship management (CRM) and customer engagement: an exploratory study

The proliferation of social media (SM) technologies is changing the way in which companies conduct their business. Customers utilize these technologies as a means of finding information about products, services or companies, in order to help them to make purchase decisions. For instance, customers a...

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Bibliographic Details
Main Author:	Zainal, Nur Thara Atikah
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2020
Subjects:	social customer relationship management customer engagement social media tourism.
Online Access:	https://eprints.nottingham.ac.uk/60692/

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