The relationship between social customer relationship management (CRM) and customer engagement: an exploratory study
The proliferation of social media (SM) technologies is changing the way in which companies conduct their business. Customers utilize these technologies as a means of finding information about products, services or companies, in order to help them to make purchase decisions. For instance, customers a...
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| Format: | Thesis (University of Nottingham only) |
| Language: | English |
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2020
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| Online Access: | https://eprints.nottingham.ac.uk/60692/ |