Motivations of electronic word-of-mouth (eWOM) sharing in the automotive customer’s journey with an analysis of consumer sentiment in Singapore
Given the high cost of owning a car, many dealerships in Singapore look toward enhancing the consumer experience to make themselves stand out and gain a competitive advantage. In order to improve a customer’s ownership journey, understanding the various pain points from the perspective of the custom...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2020
|
| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/60599/ |