Habit: an exploration of shopping behaviours from transactional data

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Habit: an exploration of shopping behaviours from transactional data

Some people are used to change, and to them, the constancy associated with routine might appear to be in contradiction with the postmodern world. Others may find a sense of security in loyalty towards brands or behavioural habitualness. In this context, the aim of this thesis is a better understandi...

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Bibliographic Details
Main Author:	Nica-Avram, Georgiana
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2020
Subjects:	shopping behaviours consumer behaviour consumer behavior retail trade data processing
Online Access:	https://eprints.nottingham.ac.uk/60493/

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