Habit: an exploration of shopping behaviours from transactional data
Some people are used to change, and to them, the constancy associated with routine might appear to be in contradiction with the postmodern world. Others may find a sense of security in loyalty towards brands or behavioural habitualness. In this context, the aim of this thesis is a better understandi...
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| Format: | Thesis (University of Nottingham only) |
| Language: | English |
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2020
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| Online Access: | https://eprints.nottingham.ac.uk/60493/ |