Influence of social media usage by salespeople on customer satisfaction in Malaysian B2B environment

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Influence of social media usage by salespeople on customer satisfaction in Malaysian B2B environment

There have been many studies on the use of social media in the B2C context as compared to B2B firms. At the same time, there are not many empirical researches to identify the roles of social media play in B2B, regardless or relationship marketing, buying process, customer satisfaction and or firm pe...

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Bibliographic Details
Main Author:	Yeo, Eric
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2020
Subjects:	social media B2B customer satisfaction salespeople responsiveness trustworthiness
Online Access:	https://eprints.nottingham.ac.uk/59817/

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