Exploring intangible drivers that can lead to supplier preferential treatment towards SMEs
This research focus on understanding the intangible drivers that engage suppliers and promote their choice to treat selected SME customers preferentially. Suppliers are often driven to treat key customers preferentially to maximize the financial returns, and SMEs are deemed “less attractive”, hence...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2020
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| Online Access: | https://eprints.nottingham.ac.uk/59640/ |