The nature of causality and effectuation in the context of service innovation in small independent firms

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The nature of causality and effectuation in the context of service innovation in small independent firms

This thesis examines the nature of causality and effectuation in the context of service innovation in small independent firms. The purpose of the study is to uncover whether and, if so, how causal and effectual logics co-exist, based on an analysis of strategy and decision-making behaviours associat...

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Bibliographic Details
Main Author:	Shishan, Farah
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2019
Subjects:	Small business; Hospitality industry Customer services; Causation;
Online Access:	https://eprints.nottingham.ac.uk/59427/

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