The nature of causality and effectuation in the context of service innovation in small independent firms
This thesis examines the nature of causality and effectuation in the context of service innovation in small independent firms. The purpose of the study is to uncover whether and, if so, how causal and effectual logics co-exist, based on an analysis of strategy and decision-making behaviours associat...
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| Format: | Thesis (University of Nottingham only) |
| Language: | English |
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2019
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| Online Access: | https://eprints.nottingham.ac.uk/59427/ |