Improving the B2B Professional Legal Service Customer Experience by Leveraging AI and Related Technologies
In conjunction with V Formation, a Nottingham-based marketing and public relations agency, the researcher aims to establish what the current customer journey for business-to-business (B2B) legal services looks like; propose a revised customer journey map for the sector and provide suggestions on how...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2019
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| Online Access: | https://eprints.nottingham.ac.uk/59359/ |