Measuring Emotional Response to Sensory Attributes: Context effects

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Measuring Emotional Response to Sensory Attributes: Context effects

The context in which products are consumed can impact consumer liking and choice behaviour, but not much is currently known about how context might impact emotional responses. This research aimed to fill the gap of knowledge in this area by investigating the impact of context on emotional response t...

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Bibliographic Details
Main Author:	Nijman, Marit
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2019
Subjects:	Sensory consumer research context emotional response beer virtual reality
Online Access:	https://eprints.nottingham.ac.uk/59306/

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