Measuring Emotional Response to Sensory Attributes: Context effects
The context in which products are consumed can impact consumer liking and choice behaviour, but not much is currently known about how context might impact emotional responses. This research aimed to fill the gap of knowledge in this area by investigating the impact of context on emotional response t...
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| Format: | Thesis (University of Nottingham only) |
| Language: | English |
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2019
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| Online Access: | https://eprints.nottingham.ac.uk/59306/ |