The Effectiveness of Customer Reviews in the Tourism Industry

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The Effectiveness of Customer Reviews in the Tourism Industry

This study was planned with the purpose of understanding the effectiveness of online consumer reviews on purchase intentions and consumer behavior. Research began by reviewing previous literature relevant to the topic, published over the past 10-15 years. Four major hypotheses were developed after i...

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Bibliographic Details
Main Author:	Khan, Ghazan Mohammad Shah
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2019
Online Access:	https://eprints.nottingham.ac.uk/59064/

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