The Effectiveness of Customer Reviews in the Tourism Industry
This study was planned with the purpose of understanding the effectiveness of online consumer reviews on purchase intentions and consumer behavior. Research began by reviewing previous literature relevant to the topic, published over the past 10-15 years. Four major hypotheses were developed after i...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2019
|
| Online Access: | https://eprints.nottingham.ac.uk/59064/ |