Predictive models for E-commerce optimisation: effectiveness of social media and real-time interventions in online sales

Predictive models for E-commerce optimisation: effectiveness of social media and real-time interventions in online sales

E-commerce platforms have become a prevalent means of selling and purchasing goods. They aim to provide efficient services for both retailers who sell goods and their customers. Optimisation of e-commerce platforms requires effective modelling of interactions among the retailers, customers and the p...

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Bibliographic Details
Main Author: Lin, Weiqiang
Format: Thesis (University of Nottingham only)
Language:English
Published: 2019
Online Access:https://eprints.nottingham.ac.uk/59038/

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