Predictive models for E-commerce optimisation: effectiveness of social media and real-time interventions in online sales
E-commerce platforms have become a prevalent means of selling and purchasing goods. They aim to provide efficient services for both retailers who sell goods and their customers. Optimisation of e-commerce platforms requires effective modelling of interactions among the retailers, customers and the p...
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| Format: | Thesis (University of Nottingham only) |
| Language: | English |
| Published: |
2019
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| Online Access: | https://eprints.nottingham.ac.uk/59038/ |