Factors influencing consumer attitudes towards e-commerce: a study on online shopping of apparel in the UK

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Factors influencing consumer attitudes towards e-commerce: a study on online shopping of apparel in the UK

With the increased use of technology, e-commerce has created valuable opportunities for UK ‘bricks-and-clicks’ retailers. This business model is well-known for having a strong online and offline presence in the apparel sector (Debenhams, John Lewis and Partners, House of Fraser, and Marks & Spen...

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Bibliographic Details
Main Author:	Bayona Baquero, Paula Ximena
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2020
Subjects:	e-commerce consumer attitudes online shopping apparel UTAUT2 re-purchase intentions
Online Access:	https://eprints.nottingham.ac.uk/58985/

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