Factors influencing consumer attitudes towards e-commerce: a study on online shopping of apparel in the UK
With the increased use of technology, e-commerce has created valuable opportunities for UK ‘bricks-and-clicks’ retailers. This business model is well-known for having a strong online and offline presence in the apparel sector (Debenhams, John Lewis and Partners, House of Fraser, and Marks & Spen...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2020
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| Online Access: | https://eprints.nottingham.ac.uk/58985/ |