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Understanding the factors influencing millennials' clothing brand preference

The research is about understanding the main factors that influence millennials’ clothing brand preference. Consumers of different generation have their own perceptions which impact their brand preference. So, the problem statement of this research is it is important to gain understanding and determ...

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Bibliographic Details
Main Author:	Huang, Ing
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2020
Online Access:	https://eprints.nottingham.ac.uk/58969/

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