Understanding the factors influencing millennials' clothing brand preference
The research is about understanding the main factors that influence millennials’ clothing brand preference. Consumers of different generation have their own perceptions which impact their brand preference. So, the problem statement of this research is it is important to gain understanding and determ...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2020
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| Online Access: | https://eprints.nottingham.ac.uk/58969/ |