Gender Inequality in the Influencer Marketing Industry: Is the New Era of Entrepreneurship Replicating Traditional Norms in the Digital Sphere?

Gender Inequality in the Influencer Marketing Industry: Is the New Era of Entrepreneurship Replicating Traditional Norms in the Digital Sphere?

This paper explores the gender inequalities that exist within the influencer marketing industry in Bangladesh. The overarching research question that it strives to answer is “Is the new era of entrepreneurship replicating traditional norms in the digital sphere?” Ideas are drawn from existing litera...

Full description

Bibliographic Details
Main Author: Sultana, Eriko
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2019
Subjects:
Entrepreneurship
influencer marketing
gender
social media influencer
Online Access:https://eprints.nottingham.ac.uk/58968/

Similar Items

Similar Items