Gender Inequality in the Influencer Marketing Industry: Is the New Era of Entrepreneurship Replicating Traditional Norms in the Digital Sphere?
This paper explores the gender inequalities that exist within the influencer marketing industry in Bangladesh. The overarching research question that it strives to answer is “Is the new era of entrepreneurship replicating traditional norms in the digital sphere?” Ideas are drawn from existing litera...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2019
|
| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/58968/ |