Subliminal advertising
- the measurement of the effectiveness of
three mainstream subliminal ad contents from a cultural perspective

QR Code

Subliminal advertising - the measurement of the effectiveness of three mainstream subliminal ad contents from a cultural perspective

This empirical study examines three types of advertising that are most commonly considered to be subliminal advertising, which are: sexual ad, metaphor ad, and celebrity endorsement ad. These three types of advertising have been widely studied separately in their own realm, but the purpose of this s...

Full description

Bibliographic Details
Main Author:	Li, Qiutong
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2019
Subjects:	advertising，sexual imagery，metaphor，celebrity endorsement，effectiveness
Online Access:	https://eprints.nottingham.ac.uk/58910/

Similar Items

A study of sports celebrity endorsement advertising: a partial replication and extension
by: Dix, Steve
Published: (2010)

The Impact of Celebrity Endorsement on Consumers' Behavioral Intention
by: Wu, You Li
Published: (2010)

Impact of Celebrity Endorsements on Consumers' Purchase Intentions and Overall Brand
by: Modi, Shweta
Published: (2007)

Celebrity endorsements in India
by: Dalal, Aadit
Published: (2017)

The influence of celebrity endorsement on college students' purchase intention towards cosmetics in Central China—An empirical study on Henan Province
by: Liang, Jiamei
Published: (2022)

Religiosity as moderating variable between the relationship of attitude towards brand endorser of hijab advertisement on tv and purchase intention
by: Moses, Ibrahim Oyewole
Published: (2021)

A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects
by: Bergkvist, Lars, et al.
Published: (2015)

Pamela Anderson and Web 2.0: Adapting to change and changing the world, one tweet at a time
by: Raphael, Jackie
Published: (2013)

Chinese Urban Young Women's Preferences And Perceptions Toward International Cosmetic Magazine Advertising
by: Lu, Xi
Published: (2006)

No evidence for subliminal affective priming with emotional facial expression primes
by: Andrews, V., et al.
Published: (2011)

Influence of endorser credibility on attitude and purchase intention among social networking sites (SNSs) users
by: Samat, Muhammad Faizal
Published: (2015)

Fear Conditioning to Subliminal Fear Relevant and Non Fear Relevant Stimuli
by: Lipp, Ottmar, et al.
Published: (2014)

Examining the Effects of Celebrity Endorser’s Credibility, Congruency and Meaning transfer on Purchase Intention of Skincare Products: An Empirical Research in East China
by: peng, cheng
Published: (2015)

Sexual imagery in advertising: issues in consumer motivational processes
by: Pagiaslis, Anastasios
Published: (2015)

A study of metaphors in advertising in Indian and UK editions of ELLE and VOGUE
by: Agarwal, Nidhi
Published: (2008)

Web advertising : the effectiveness of banner ad
by: Shamsuddin, Ahmad Sharifuddin
Published: (1999)

The effectiveness of the contents of print advertisements in inducing recall
by: Tan, Su Wei
Published: (2001)

The relationship between high school students' liking of elements in alcohol advertising and advertising effectiveness
by: Fielder, Lynda Jane
Published: (2011)

Song and metaphoric imagery in forensic music therapy
by: Chambers, Carol
Published: (2008)

A cognitive analysis of snake and lion metaphors in Mandarin Chinese and British English
by: Wei, Lixia
Published: (2012)

Construction of Malaysian Chineseness through biometaphors in Malaysian Chinese literature in English
by: Chong, Seng Tong
Published: (2015)

Unintended effects of health advertising to women
by: Shoebridge, Andrea, et al.
Published: (2003)

The advertising of barbershop influences consumer / Zarif Adly Zainudin
by: Zainudin, Zarif Adly
Published: (2015)

Consumers’ insights into sex appeal in advertising An Exploratory study in context of Pakistani millennials Consumers
by: Ashraf, Awais
Published: (2022)

Metaphors of illness in news reports in a Malaysian newspaper
by: Priyadarshni, R. Lakshmi
Published: (2016)

A case study on matrix advertising
by: Mei-Li, Marilyn Teoh
Published: (1999)

Handedness effects of imagined fine motor movements
by: Donoff, Christopher M., et al.
Published: (2018)

Nostalgia in advertising: a content analysis
by: Marchegiani, Chris, et al.
Published: (2010)

A content analysis of nostalgia in advertising
by: Marchegiani, Chris
Published: (2010)

The effectiveness of standardized advertising for Cartier in Chinese market
by: Tian, Lingyun
Published: (2017)

Toward a Pragmatic Conception of Metaphor
by: Youssef, Charbati
Published: (2001)

Advertising Avoidance on the Internet: An Empirical Study about the Antecedents of Ad Blocking
by: Katterfeld, Eva-Maria
Published: (2016)

Teks Ucapan Lt. Kol. Prof. Dato’ Dr. Kamarudin Hussin Rektor KUKUM Sempena Majlis Pelancaran Sambutan Bulan Ramadhan 2006/1427 Hijrah
Published: (2008)

Brand recall as indication of television advertising effectiveness
by: Mohd Miharbi, Maldia Syela
Published: (2001)

Buletin galeri seni Merbok UiTM Kedah / Dr Faryna Mohd Khalis…[etal.]
by: Md Shahid, Shuhaila, et al.
Published: (2018)

Advertising in a cross-cultural environment: a study of French and Chinese consumers
by: Simon, Charlotte
Published: (2007)

Conceptual Metaphor Theory and Translation: A Cognitive Linguistic Analysis of English FEAR Metaphors and Metonymies into Arabic.
by: Hammas, Wedyan
Published: (2021)

Prototypical actions with objects are more easily imagined than atypical actions
by: Madan, Christopher R., et al.
Published: (2018)

Regulation of motor vehicle advertising: toward a framework for compliance research
by: Donovan, Robert, et al.
Published: (2011)

Portrayal of tobacco smoking in popular women's magazines: a content analysis
by: Kasujee, Naseera, et al.
Published: (2016)