Subliminal advertising - the measurement of the effectiveness of three mainstream subliminal ad contents from a cultural perspective
This empirical study examines three types of advertising that are most commonly considered to be subliminal advertising, which are: sexual ad, metaphor ad, and celebrity endorsement ad. These three types of advertising have been widely studied separately in their own realm, but the purpose of this s...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2019
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| Online Access: | https://eprints.nottingham.ac.uk/58910/ |