Luxury Spaces and the Five Senses: the Impact of Sensory Marketing on Customer Experience in Luxury Retail

QR Code

Luxury Spaces and the Five Senses: the Impact of Sensory Marketing on Customer Experience in Luxury Retail

Traditionally, luxury has not been easily accessible to the mass due to unique distribution and pricing conventions. This has not changed even with the rise of online shopping; managers of luxury fashion brands who prioritise customer experience continue to advocate for physical retail stores. Resea...

Full description

Bibliographic Details
Main Author:	Enwo, Orieoma A. O.
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2019
Online Access:	https://eprints.nottingham.ac.uk/58726/

Similar Items

A study of the nature and determinants of customer experience in an increasingly commoditizing luxury retail sector
by: Siddiqui, Imaan Fatima
Published: (2016)

Placing fashion: art, space, display and the building of luxury fashion markets through retail design
by: Crewe, Louise
Published: (2015)

Luxury Store Attributes and Customer Relationships - Exploring the Role of Luxury Brand Types
by: Islam, Mohammad Majedul, et al.
Published: (2019)

Luxury brand strategies and customer experiences: Contributions to theory and practice
by: Ko, E., et al.
Published: (2016)

Looking at luxury: consuming luxury fashion in global cities
by: Crewe, L.J., et al.
Published: (2015)

ONEMM's business blueprint: pioneering customized luxury jewelry in the modern market
by: Wang, Yuhan
Published: (2024)

Price image and the sugrophobia effect on luxury retail purchase intention
by: Cheah, Jun Hwa, et al.
Published: (2020)

Marketing international luxury brands in China
by: Lebreton, Tiphaine
Published: (2006)

Conceptualising luxury residential property for marketing
by: Amy Chuon,, et al.
Published: (2017)

Social media marketing and its impact on customer based brand equity of luxury fashion products
by: Moorjani, Shivani
Published: (2013)

A study on the role of customer experience and consumer purchase decision in Luxury Fashion.
by: Patanwala, Taher
Published: (2022)

A study on the role of customer experience and consumer purchase decision in Luxury Fashion.
by: Patanwala, Taher
Published: (2022)

Conceptualising luxury
by: Quintal, Vanessa
Published: (2017)

The Architecture of Luxury
by: Condello, Annette
Published: (2014)

Luxury chocolate: Is scarcer better? Retail shelf-displays and perceived scarcity
by: Hatton-Jones, Siobhan
Published: (2015)

Understand the customer experience of luxury brands at before purchase stage and investigate the way to enhance this experience.
by: Chou, Yi Hsuan
Published: (2014)

A STUDY OF LUXURY GOODS MARKET IN INDIA
by: Indorewalla, Anahita K.
Published: (2008)

Customer Satisfaction Of Luxury Hotels In Kish Island, Iran
by: Dolati, Somayeh
Published: (2011)

Creating and Sustaining customer value for UK luxury brands
by: Chhuon, Celine
Published: (2007)

The Perception of Older Generation Y on Luxury and Luxury Brands: An Exploratory Study
by: Suvarnasuddhi, Sarisa
Published: (2007)

Critical Analysis of e-retailing and the use of the virtual environment by luxury fashion brands
by: Hay, Justine
Published: (2010)

Is meat a luxury?
by: Bogueva, D., et al.
Published: (2018)

Luxury Brand Charisma
by: Hatton-Jones, Siobhan
Published: (2020)

Drivers, Measures and Outcomes of Luxury Flagship Store Experience
by: Islam, Mohammad Majedul
Published: (2022)

Luxury Fashion Theory, Culture, and Brand Marketing Strategy
by: Woodside, Arch, et al.
Published: (2013)

Investigating the Difference between Dynamic and retrospective Experiences of the Experiential Marketing of Luxury Fashion Brands
by: Chiang, Stephen
Published: (2014)

Luxury Consumption: Staging Experiences & Creating Value for Millennials using a Customer-Dominant Logic.
by: Rodriguez Valdez, Adriana
Published: (2015)

Consumer advocacy for luxury brands
by: Shimul, A., et al.
Published: (2018)

Luxury hotels worth their salt
by: Condello, Annette
Published: (2019)

Brand mimicry of luxury brands
by: Teah, Hui Min
Published: (2013)

Conceptualising Luxury Brand Attachment
by: Shimul, Md Anwar Sadat
Published: (2018)

The Role of Rarity and Exclusivity in Luxury
by: Wang, Xujia
Published: (2023)

Agonistic Behaviour in Luxury Branding
by: Sutrisna, Elaine
Published: (2018)

Conceptualizing luxury brand attachment
by: Shimul, Anwar
Published: (2015)

Interior Luxury at the Cafe Australia
by: Condello, Annette
Published: (2011)

An Investigation into In-Store Customer Experience and Its Influence on Purchasing Intention of Male Chinese Luxury Fashion Consumers
by: Ma, Chaoyi
Published: (2019)

Examining the role of Augmented Reality (AR) with regards to customer experience & engagement within the luxury fashion industry
by: Malik, Kamna
Published: (2018)

The Dark Side of Customer Relationship Management in the Luxury Segment of the Hotel Industry
by: Jaipuria, Akshay
Published: (2006)

Customer expectations from luxury services: towards a conceptual framework
by: Asokan, Aswathy Ajitha, et al.
Published: (2020)

Customer Expectations From Luxury Services – A Zone of Tolerance Perspective
by: Sharma, Piyush, et al.
Published: (2024)