Luxury Spaces and the Five Senses: the Impact of Sensory Marketing on Customer Experience in Luxury Retail
Traditionally, luxury has not been easily accessible to the mass due to unique distribution and pricing conventions. This has not changed even with the rise of online shopping; managers of luxury fashion brands who prioritise customer experience continue to advocate for physical retail stores. Resea...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2019
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| Online Access: | https://eprints.nottingham.ac.uk/58726/ |