Customer Satisfaction and Stock Returns
This study examines the effect of customer satisfaction, represented by the American Customer Satisfaction Index (ACSI), for 128 publicly listed US firms during 2012 to 2018, in three ways. The first method examines the effect of ACSI on market capitalisation. The second part looks at how the ACSI c...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2019
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| Online Access: | https://eprints.nottingham.ac.uk/58633/ |