Lean New Product Development in Business Games: A Case Study

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Lean New Product Development in Business Games: A Case Study

With the increasing market demand and customers’ requirements, business games are getting popular for training and education applications among academics and practitioners. Academics and practitioners are demanding ‘bespoke’ or made to order (MTO) games that best suited their applications. Hence, th...

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Bibliographic Details
Main Author:	SHENG, WANTING
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2019
Online Access:	https://eprints.nottingham.ac.uk/58598/

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