Lean New Product Development in Business Games: A Case Study
With the increasing market demand and customers’ requirements, business games are getting popular for training and education applications among academics and practitioners. Academics and practitioners are demanding ‘bespoke’ or made to order (MTO) games that best suited their applications. Hence, th...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2019
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| Online Access: | https://eprints.nottingham.ac.uk/58598/ |