EXPLORING FACTORS INFLUENCING USERS’ INTENSTION TOWARDS CONTINUED USE OF CURRENT FITNESS APPLICATIONS IN THE CONTEXT OF SAUDI ARABIA

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EXPLORING FACTORS INFLUENCING USERS’ INTENSTION TOWARDS CONTINUED USE OF CURRENT FITNESS APPLICATIONS IN THE CONTEXT OF SAUDI ARABIA

This dissertation focuses on the factors that influence Saudi users’ continuous usage decisions with respect to the context of fitness apps. In this empirical study, the online questionnaire is used for data collecting. First, this study reviews existing literature as the theoretical foundation to f...

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Bibliographic Details
Main Author:	Alsultan, Wala
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2019
Online Access:	https://eprints.nottingham.ac.uk/58503/

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